EXACTITUDES

A contraction of “exact” and “attitudes”.

I got given this card from my girl on my first trip to Amsterdam.

Gabbers - Rotterdam:

Having done a bit of research. I have come to my conclusion; i think theres more to this project than what meets the eye.

Musulman - Casablanca:

Ari Versluis and stylist Ellie Uyttenbroek have been busy on city streets since 1994, both very inspired by dress codes and social groups. They have come up with the idea that if you register your subjects in an identical framework, very similar poses and strictly observed dress code. You can capture the way in which people seem to assume a group identity.
"The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element". Wim van Sinderen

"A direct assault on the mythic formula that photography plus the street equals authenticity". Henri Matise

Students - Beijing:

I mean can it really be possible to source out the same looking people with the same hair cut and completely the same style...Even over the 13 years that they have been working on this project, i still think it just can't happen. There must be a twist...or not?

I have an inkling that the whole thing is a set up and has been photographed in a studio. None the less it does prove a point and is certainly very inspiring to see.

Even when you think your totally individual...the only one rockin your style...the only one rockin your shit...round the corner there might well be your double.

www.exactitudes.com

Peace